What we do.
We choose and apply unique marketing + media solutions to elevate your brand.
Phase 3: We set your new marketing + media program in motion.
You do have a website right? Of course you do. You know it's the most dynamic way to show off the power and excitement of your brand.
But let's take a closer look. How old is your website? How does it look on mobile devices? Does it accurately convey your brand's strengths? Are you gathering information from site visitors? When you search Google, does your brand show up in the first 10 listings? Have you ever done any online advertising? What were the results?
Depending on what we find, we may recommend a website upgrade to elevate your brand. But if we do, don't worry. We also have the design and technical skills to help implement any and all website upgrades ourselves.*
Social media channels like Facebook, Twitter, Instagram, LinkedIn, YouTube and others may very well be the most powerful marketing, media and advertising opportunities yet created.
Posts labelled "sponsored content" now appear with laser-like precision in daily feeds. Brands can reach 150 prospects within a five-mile radius or 1.5 billion prospects worldwide. The possibilities are endless.
If your brand isn't highly visible on social media, it should be. Let us show you how. If you want, we can also develop content and implement your social media posts, blogs, social ad campaigns and more.
Consider these remarkable statistics about digital video today:
Each month, 95% of online adults ages 35+ watch at least one video on YouTube.
More than 1 billion unique users visit YouTube each month.
YouTube is now the second-largest search engine in the world (right behind Google, its parent company).
So what gives? Why are digital videos so wildly popular?
We believe it's because key many decision makers and prospects don't have enough time to process vital information by reading alone. It's much easier to watch a short digital video to choose a brand or learn something new. Videos are also a great way to connect with people on the go, and they are easy to share with others on social networks.
This is why so many businesses now view digital videos as a marketing necessity. And we can show you how and why. Plus, if you want us to define budgets, write scripts, shoot, edit and produce your videos before we get them in front of the right target audiences ... well, we do that too.*
While we're big fans of digital marketing + media, we know brands are also greatly enhanced when supported by dynamic collateral materials. These come in various shapes and sizes, including logos, letterhead, business cards, brochures, presentation folders, signage, commercials, ads, billboards and much more.
These media have their place in modern marketing, but they are now referred to as "collateral" for a reason. We view them as the physical evidence of any brand, designed to remain in sync with that brand's core values and personality in the digital realm.
In some cases, we see brands that already have great collateral materials. In this case, we focus first and foremost on providing our digital marketing + media services to further elevate those brands. In other cases, we see brands that need more consistency and pizzazz in their collateral materials. In that case, we can help design and produce the right collateral to ensure a new level of brand awareness with clients and customers.*
* Separate budgets and costs typically apply for these services ... but not always.